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Gimme Grapes aimed to redefine the wine shopping experience for a younger audience to discover the perfect match for their taste, through an AI-powered questionnaire. They required a website design that reflected their mission to demystify the world of wines. After conducting extensive UX research to understand user their journey and expectations, I designed and prototyped the main pages of their website, incorporating interactive elements, lively illustrations, and colourful design elements to create a fun and seamless shopping experience.