Idalia

Idalia, a brand inspired by the sun-kissed landscapes of Andalucia, Spain, sought to create a unique brand identity that celebrated its origins and natural products. Drawing inspiration from Greek mythology and Andalusian culture, I crafted a brand that embodied the essence of beauty, love, and tradition. My design approach centered around simple geometric elements and symbolic imagery, evoking the sun, the earth, and the olives. The incorporation of the Indalo man symbol added further depth and meaning, symbolizing not only good luck and safekeeping but also humanity's connection to the universe. This holistic brand identity, spanning logo, packaging and apparel design, tells a compelling story of love, tradition and the sun's nourishing embrace, setting Idalia apart as a brand with both cultural resonance and timeless appeal.