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MaOma, a London-based beauty business, needed a brand refresh and a new digital platform to sell their natural skincare and haircare products. The client wanted to highlight the essence of nature and luxury, which is integral to their brand identity. I brought their vision to life through a simple yet elegant logo, a cohesive brand identity, minimalist packaging and their first website. This emphasised the outstanding quality of their products and the natural ingredients used in their formulation. The result: enhanced appeal to their customers, boosting sales, as well as a wealth of novel organic marketing opportunities for the brand.